Amazon scores live rights to Cricket World Cup and ICC tournaments in Australia – SportsPro

Amazon scores live rights to Cricket World Cup and ICC tournaments in Australia – SportsPro

  • Four-year deal lasts until 2027
  • Includes all ICC tournaments including World Cup
  • Australian government plans to update anti-siphoning legislation

Amazon has secured the exclusive live rights to International Cricket Council (ICC) tournaments, including the men’s and women’s Cricket World Cups, in Australia until the end of 2027.

The deal also includes the World Test Championship Final, T20 World Cups, Champions Trophy, and ICC youth tournaments, totaling 448 live matches over the four-year deal.

As has been the case with Amazon’s sports partnerships in other territories, cricket coverage in Australia will be available to Prime subscribers at no extra cost.

The rights to ICC tournaments were previously held by Foxtel, which streamed the tournament on Kayo Sports, with Australia matches shown on the free-to-air (FTA) Nine Network. However, this latest deal has no FTA component.

“We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia,” said Geoff Allardice, ICC chief executive. “The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”

“Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favorite TV shows,” added Hushidar Kharas, Amazon’s head of Prime Video for Australia and New Zealand.

“We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership.

“The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people.”

Amazon’s cricket portfolio also includes the live rights to broadcast New Zealand’s home international matches in India until 2027.


 

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